High Impact Marketing That Gets160;Results160;offers a lively overview of160;many key tools and techniques that will enhance and expand any business. It helps to create a level of confidence in being able to use tried and tested marketing tools and techniques in order to160;get results - fast160; High Impact Marketing160;That Gets Results160;covers:160; 160;- Writing a marketing plan 160;- Understanding the marketing mix 160;- Brochures, press ads,160;signs, posters, e-marketing, direct marketing and more 160;- Public relations 160;- Using promotions The book is particularly focused on how an organization can save time and resources by empowering the internal capability for delivering marketing programs; and160;it offers160;helpful practical advice for all marketing professionals and students.