Guru in a Bottle This book will help you to use tried and tested no-fuss marketing methods to boost awareness of your brand among new and established customers. We"ll give you the confidence to segment your market and customers so you can choose the right strategies for your business, products and services. You"ll learn how to avoid costly mistakes with effective research and a practical marketing plan as well as how to use online marketing, PR, direct mail, promotions and other tools to run effective marketing campaigns that deliver measurable results.