Plan. Persuade. Negotiate. Collaborate. Sell The Art of Influencing and Selling is designed for sales professionals looking to evaluate and improve their powers of persuasion in a business environment. From creating new business with existing clients to creating a new customer base, this book provides a valuable toolkit for developing sales skills and opening up opportunities for business growth. This book covers: -160;The psychology of selling a product or service-160;Effective approaches to prospective customers/clients-160;Making effective sales presentations- why there"s no second chance to make a first impression-160;Writing effective sales materials-160;How to ask and get referrals -160;Closing a sale and following up Using the author8217;s own 8220;Guru in a Bottle8221; framework for learning and evaluation, The Art of Influencing and Selling provides a clear set of goals and a practical set of skills to enhance the reader8217;s business career.