* 4 PUMPS = 1 LOAD * Really Concentrated-8X * Psst..Twist Cap to Smell * 25 Loads * Powered by Plant-Based * Smartclean Technology * Certified Cradle to Cradle Silver * H.E. + Standard Compatible * For H.E. + Standard Machines Just a few tiny squirts and our ultra concentrated patent-pending Smartclean Technology delivers big cleaning power. Targets dirt and stains for beautifully clean clothes in any water temperature including cold Biodegradable 95% plant-based formula Hypo-allergenic Smells like heaven To Get Every Drop: look underneath bottle, locate the pink tube inside. Turn top pump spout so it aligns with tube.