* 4 PUMPS = 1 LOAD * Astoundingly Concentrated * 25 Loads * Powered by Plant-Based Smartclean Technology * H.E. + Standard Compatible * For H.E. + Standard Machines Just a few tiny squirts and our ultra concentrated patent-pending Smartclean Technology delivers big cleaning power. Targets dirt and stains for beautifully clean clothes Biodegradable 95% plant-based formula 70% less detergent, water + plastic per load than conventional 2X detergent Hypo-allergenic Smells like heaven