* 4 Pumps = 1 Load * Really Concentrated - 8X * Psst...Twist Cap To Smell * 50 Loads * Powered by Plant-Based SmartClean Technology * Certified Cradle to Cradle Silver * Whirlpool * H.E. + Standard Compatible * For H.E. + Standard Machines * Made by and for People Against Dirty Just a few tiny squirts and our ultra concentrated patent-pending Smartclean Technology delivers big cleaning power. * Targets dirt and stains for beautifully clean clothes in any water temperature, including cold * Biodegradable -95% plant-based formula * Hypo-allergenic * Smells like heaven