Cleans and deodorizes with the power of baking soda. The Arm & Hammer name has been trusted for over 100 years for gentle yet effective cleaning. We now offer Arm & Hammer dental products for your dog to safely clean and maintain healthy teeth! Product Detail: Clean your dog"s teeth and gums with this toothbrush. Featuring an alternating rubber and bristle head, the toothbrush ensures a complete clean for optimal dental health. The ergonomic handle promotes comfortable, easy use. Directions: For first time brushers, put a small amount of toothpaste on your finger and invite the dog to lick it off (toothpaste not included). Slowly progress to rubbing your finger along the gum line and teeth, then put a small amount of toothpaste on the toothbrush and do the same. Always make this a positive experience for your dog. For best results, brush 2 3 times per week. Alternating rubber and bristle head ensures optimal cleaning Warning: Keep out of reach of children. This product is not a toy. Not intended for human use.