Now in the Third Edition, this book from author Thom Singer shares a proven philosophy about how to build a network of business contacts and empower professionals to grow their career through cultivating long-term and mutually beneficial relationships. Whether you want to excel in your current job or position yourself for a new opportunity, it"s hard to make that leap on your own. Anyone can train themselves to build powerful relationships, regardless of their comfort level in social interactions. In a world where products and services are becoming commodities, having the advantage of being liked is becoming more and more critical to professional success. You will learn easy ways to: Meet people and develop friendships Stand apart from the crowd by having a signature gesture Write memorable follow up notes Put others at ease in a social networking situations Remember names and other pertinent information on demand Keep track of who you"ve met and what makes them special Make yourself a Go To Person in your industry And always show gratitude to those who help you succeed. Turn your network into real dollars and reach your business goals.