The Internet is where the masses are living, working, playing and making buying decisions. This book (and the 10-part companion audio series) will help you understand exactly what you need to do to get in front of new customers and ahead of the competition in this digital age. This Book Teaches you the 10 Lessons You Need to Learn 1. The Introduction How are the retail and service worlds changing? Why do you need to get up to speed on websites, mobile devices, Internet searches, and technology in general? To keep your business alive and growing. 2. Does Your Website Work as Hard as You Do? Learn to build a website that brings in new customers, lets you stay ahead of your competitors, and keeps you on the top of people’s minds when they’re looking for the products or services you sell. (You can do most of this yourself, for free!) 3. Are Your Competitors Getting Your Customers? If you don’t have a website, or have one that doesn’t work hard enough, your competition will take your customers away. 90% or better of the 30 and younger crowd have gone digital leaving behind the Yellow Pages and print advertisement. 25% of mobile device users are exclusively mobile. If you’re not marketing to these people, somebody else is! 4. Using Online Video to Attract New Customers YouTube is the second largest search engine in the world. Web videos can be easy to make, completely free, and will drive customers to you, build your credibility, and increase customer loyalty. Take advantage of this tremendous tool today. 5. How To Get Into Your Customer’s Pockets - Mobile Marketing Smart phones and their digital friends have changed the way people shop, eat, and spend. If your website isn’t optimized for mobile devices and doesn’t put you at the top of the local search results you’re wasting time and money. Going mobile can be easy. It can be free. Don’t miss out just because you don’t know how. 6. Small Business Advertising Online - How Not to Get Ripped Off Every advertising agency, SEO company, graphic designer, and “guru” out there wants your money. They’ll promise you anything – a great site, tons of traffic, increased business – and charge you an arm and a leg. Savvy business owners can do much of the work themselves . . . for absolutely nothing! 7. How to Use Email to Communicate with Customers Email is the most powerful selling and retention tools ever created. No other method can reach so many pre-qualified customers so quickly, easily, cheaply. Learn how a $15 per month service can let you stay in touch with thousands (or even hundreds of thousands) of potential customers. 8. Is Page 1 on Google Doable? High-ranking search results are key to getting traffic to your website. That’s not something you have to pay for. All you need is a well-built website that’s organized correctly to put you on the right page. 9. Why It"s Easier Than Ever to Sell Online Online storefronts are an excellent way to supplement or completely replace your brick-and-mortar income (even for service related businesses). Building an ecommerce website doesn’t have to be hard or expensive. Using great free and low-cost resources online you too can sell to customers at home, at work, and on the go. 10. Putting It all Together The proof in the pudding. Combine everything into a comprehensive plan of attack that will get your business online and competing in no time. No hassle. Very little expense. Tremendous rewards. What’s not to like?