Patrick Henry Hansen"s The DNASelling Method draws on some of history"s most compelling moments to teach modern selling principles--Julius Caesar"s conquest of Gaul, Watson and Crick"s discovery of the DNA double helix, Joshua Chamberlain"s call for bayonets at the battle of Gettysburg, and more. Beginning each chapter with a captivating historical event, The DNASelling Method both informs and entertains. Systematic Approach to Prevent Traditional "Show Up, Throw Up" Behaviors. Improve Questioning and Listening Skills. Objection Management, Effective Closing Strategy.