Sales-Side Negotiation - What does it take to be a successful negotiator? What can we learn from history"s most powerful negotiators? Patrick Henry Hansen"s Sales-Side Negotiation draws on history"s most compelling moments to teach modern negotiation principles--Ho Chi Min"s tactics at the Paris Peace Talks, Sir Francis Drake"s counter tactics against the Spanish Armada, Michelangelo"s defiance of Pope Julius I, and more. Beginning each chapter with a captivating historical event, Sales-Side Negotiation both informs and entertains. Exercise Seller-Negotiator Power. Recognizing and Overcoming Tactics. Minimize Discounts. Prevent Unwarranted Concessions.