Astaxanthin is the ultimate skin protecting antioxidant. More powerful even than Vitamin E, it can help protect skin against harmful excess free radicals and UV light. In this way, it helps to delay the visible signs of premature ageing - for ?timeless beauty. Astaxanthin also enhances the antioxidant action of Vitamins C and E, which have been shown to help guard against age-accelerating free radicals too. Free radicals are unstable oxygen molecules, which can severely damage skin cells. They are created as a normal part of metabolism, but also by pollution, smoking, alcohol, stress, sunlight, medicines, heavy metals and poor diet. Higher Nature AEterna Gold Astapure Timeless Beauty provides pure Astaxanthin extracted from an unpolluted source of the aquatic plant Haematococcus pluvialis. The optimal daily intake of just 4mg, as suggested by research, is easy to include into the beauty regime of even the busiest lifestyles. Directions for use: Take 1 Higher Nature AEterna Gold Astapure Timeless Beauty capsule a day, with a meal (adults and children over 4 years). Best absorbed when taken with a meal containing olive (or other vegetable) oil.