In emergency situations, the stakes are high: human lives, property and equipment loss, environmental damage, perhaps even corporate survival are all at risk. The effectiveness of an emergency response plan to minimize loss and destruction depends on the effectivess of the communications. This title details how to mitigate disaster and facilitate recovery for optimal results. It emphasizes the practical workings and intentional implementation of a communications model to get the right message to the right person before, during and after a crisis.