As an author, you need to get the word out about your book and get it selling. “Author Marketing 101 Guide and Journal” is the book that will help you do just that. Using a strategic marketing plan through interactive exercises and case studies, both new and established authors will learn to develop a professional author persona, identify and target your audience, develop a detailed marketing plan, enhance your website, and use your persona to interact with your readers. This step by step guide lays out the building blocks to help you jump-start and hone your marketing skills and build your book’s readership.