Author Marketing 101 returns to the basics of a strategic marketing plan and reinterprets corporate terminology so that it applies to novelists and small business owners. Through interactive exercises and demonstrative case studies, new and established authors will learn how to: --develop a professional and engaging author persona --identify overarching themes and colors for their stories --apply these colors and themes to their marketing collateral, web design, and point-of-purchase (POP) displays --identify and target their audience --utilize their author persona for customer (reader) interactions --develop a detailed marketing plan with actionable tasks and key deliverables to successfully launch their latest book