Inside the Minds: Building an Empire is the most authoritative book ever written on building a successful business, written by an unprecedented collection of leading C-Level (CEO, CFO, CTO, CMO) executives from General Electric, Coke, Unilever, Prudential, American Express, Federal Express, Saatchi & Saatchi, Interpublic Group, KPMG, Andersen and Yahoo!. These "empire builders" reveal the golden rules to management, sales and marketing, profiting in any economy, cost cutting, hiring strategies, increasing market share and pulling ahead of the competition en route to dominating the business world. Topic also covered include motivating teams, instilling an entrepreneurial attitude in employees, establishing goals and identifying ROI parameters for every area of a company. An unprecedented look inside the minds of the world"s best "empire builders" makes for critical reading for every executive, manager and entrepreneur looking to increase profits, grow the bottom line and build an empire.