A history, identification, and value guide of fishing lure collectibles from 1940 until the mid 1980s, including lures, reels, rods, decoys, and miscellaneous items. This book is the first to give plastics more complete coverage and to detail the impact of spinning on fishing lure collectibles. Featuring manufacturers such as Heddon, Creek Chub, South Bend Sleepers, Luhr Jensen & Sons, Shakespeare Sleepers, Paw Paw Bait Company, Pflueger, and Weber Tackle Company. Also highlited are modern reels and rods and miscellaneous collectibles. Over 1,200 color photos and original catalog pages and advertisements. AUTHORBIO: Russell E. Lewis is the author of Modern Fishing Lure Collectibles, Volume 1 and Modern Fishing Lure Collectibles, Volume 2, as well as co-author of Captain John"s Fishing Tackle Price Guide. Having collected fishing lures since 1950, he and his wife run a business, Heritage Tackle "n Tiques, where he deals fishing lures online and at antique shows. REVIEW: This book is the first in a series from author Russell E. Lewis, and is filled with full color photographs of modern fishing lures and tackle. Amust for lure lovers.