Here is a comprehensive plan for dealing with the damages aspect of your case, from the outset of the litigation through the close of trial. Built on a solid foundation of current scientific research and more than 30 years of in-the-trenches trial experience, this 800-page masterwork will help you understand juror biases and motivations, develop persuasive evidence of damages, and talk to jurors in a way that triggers the jurors" natural desire to do what is right and significant by awarding damages to your client. Big damage awards don"t just happen. You need a plan for success.Any lawyer who has tried a damages case has experienced the quandary: What damage number do I give the jury? Is it enough? Is it too much? How do I ask for it? How do I support it?To give your clients justice, you need something more than a "hit or miss / hope and go" approach to damages. You need an intelligent damages strategy that encompasses every phase of the litigation and trial. Proving Damages to the Jury gives you that strategy.Relying on a solid foundation of current jury science research and more than 30 years of courtroom experience, author Jim Wren walks you through every step of your damages case, from the initial screening of a potential client to closing argument at trial.