Contains xylitol to help prevent plaque, zinc citrate to control tartar, and silica for whitening. Why Antiplaque Tartar Control plus Whitening Toothpaste? Tom"s Antiplaque Tartar Control plus Whitening Toothpaste helps control plaque and tartar buildup, and whitens teeth every time you brush, without artificial ingredients or harsh abrasives that can damage enamel. What are plaque and tartar? Plaque is a sticky deposit that accumulates on teeth. Tartar forms in the mouth when plaque mineralizes, resulting in a hard deposit on teeth. Removes Stains and Whitens Teeth: The silica in our toothpaste improves cleaning and removes stains that form on your teeth over time, making your teeth whiter. Fluoride-Free Formula: Some people do not want fluoride in their toothpaste. We produce our Antiplaque Tartar Control plus Whitening Toothpaste without fluoride because we respect our customers diverse needs and interests. Take the Five-Day Flavor Test: Our natural flavor comes from apricots and mangos. It is never artificially sweetened with saccharin (400 times sweeter than sugar), so give your taste buds a chance to adjust. Use Tom"s for five days, then try your regular brand. We"ll wager you"ll stay with the clean, refreshing taste of Tom"s. What is Natural Care? At Tom"s of Maine, Natural Care is a way of life that guides what we make and all that we do. Our Natural Care products are made out of respect for you, your environment, and your community. Naturally, it works. This product does not contain triclosan, saccharin, artificial sweeteners, preservatives, artificial colors, or flavors, or animal ingredients. Tom"s of Maine products are tested for safety without the use of animals.