* Improved Formula! * Since 1970 * Clinically Proven to Reduce Painful Sensitivity * Toothpaste for Sensitive Teeth Use builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact. What makes a product good? At Tom"s, it includes how we make it. * No animal testing or animal ingredients * We share every ingredient, its purpose and its source * Sustainable practices are a priority in every aspect of our business. * No artificial colors, flavors, fragrance, or preservatives. * We strive to maximize recycled content and recyclability of our packaging.