This book provides a unique overview and serves as a guide for companies faced with the evolution from traditional media to the new world of interactive broadband media. The challenge here is to achieve a good return on high initial investments. The authors provide actual examples of business models that are successful in the long term. - From traditional media to the world of interactive broadband media - Get/Sell industry mechanics - Get-Audience area (production, aggregation and distribution of content/services) - Sell-Audience area (customer data collection/usage, advertising, merchandising) - Old and new sources of income - Successful business models for the future Vieweg Publishing, and Accenture (former Andersen Consulting) have launched a new series of books published under the name "Edition Accenture". Their first published work - Interactive Broadband Media: A guide for a successful Take Off - outlines the future business models for the media branch, and has been introduced for the first time at the International Radio Exhibition in Berlin.