Blue Ocean Strategy. How to Create Uncontested Market Space and Make the Competition Irrelevant / Strategiya golubogo okeana. Kak nayti ili sozdat svobodnuyu rynochnuyu nishu i perestat boyatsya konkure (In Russian)
EAN/UPC/ISBN Code
9785916578409
Author
Чан Ким, Рене Моборн
Producer
Манн, Иванов и Фербер
Weight
896 gr
Pages
304
Year of production
2013
Binding
70x100/16
eto samaia znamenitaia kniga po strategii, perevedennaia na 40 iazykov mira. V ee osnove lezhit prostaia ideia. Luchshe naiti svoi goluboi okean, chem ostavatsia v alom okeane s zhestkoi konkurentciei, istoshchaiushchei vsekh igrokov etoi industrii. Desiatki primerov i predlozhennaia metodologiia pomogut vam naiti svoi goluboi okean.