Many baby lotions, shampoos, and washes are packed with unnecessary additives, chemicals or exotic botanical extracts - even the seemingly "natural" products can cause real problems. And incredibly, there are no FDA regulations governing the use of the phrase "hypoallergenic" or "sensitive;" anybody can use this on the label regardless of formulation. Exederm is focused on functionality rather than appearance or smell. We don"t need colors, perfumes or harsh chemical preservatives to moisturize or cleanse your child"s skin. We also avoid potentially allergenic ingredients such as botanical extracts, nut oils or herbal additives found in many everyday baby eczema products. Exederm products contain no fragrance, dye, parabens, lanolin, SLS, SLES, propylene glycol, formaldehyde, or phthalates. Our mission is to provide ultra-sensitive skincare suitable for all ages. Our philosophy is simple ... avoid irritants that trigger eczema... always use the mildest ingredients possible. Exederm products were awarded the National Eczema Association Seal of Acceptance in 2009.