Often eczema washes and cleansers are the worst "villians" when it comes to sensitive skin or eczema; many everyday products can be loaded with potential irritants. SLS (sodium laureth sulfate) is the most common irritant - this is a harsh detergent ingredient that creates the foam or bubbles in cleansers or washes. Dermatologists use SLS as a "positive control" in allergy patch tests; it"s that irritating. We don"t think that sensitive skin needs bubbles or foam - it"s just not worth the irritation. That"s why Exederm Cleansing Baby Bath avoids SLS along with other unnecessary chemical additives such as harsh paraben type preservatives. Exederm is focused on functionality rather than appearance or smell. Non-drying and soap free, the objective is to cleanse the skin gently without stripping away natural moisture or leaving skin feeling "tight", red, or irritated. The ultra-sensitive formula is ideal for babies of all ages. Our philosophy is simple ... avoid irritants that trigger eczema... always use the mildest ingredients possible. Exederm Cleansing Baby Bath was awarded the National Eczema Association Seal of Acceptance in 2009.