You"ll Love This Book If: You"re a designer that is working on or will work on a logo You need a logo for your own business You"re involved in any kind of branding or identity project Design DNA: Logos is THE logo answer book. By analyzing exemplary designs from around the world, it gives you a clear understanding of how to target your market and convey brand values. The beautiful thing about this book is that it takes the best of the best logos and deconstructs them to reveal creative solutions by examining and discussing the choice of font, color, characteristics, imagery and more. In Design DNA: Logos you"ll find over 300 International Logos Deconstructed in the following industries:: Food Drink Fashion Retail Travel Tourism Manufacturing Marketing Media Entertainment Architecture Design A showcase of inspirational design, it is also a practical and problem solving handbook covering general process and specific detailing. Every logo is deconstructed to show how each element works to make the design an effective one, and case studies walk you through the reasoning behind successful design decisions. Not only will Design DNA: Logos help you design successful, targeted logos, it will also help you explain to your clients how and why they fit the brief.