Most others have ingredients such as potato starch and tapioca. This is truly whole grain. I use it as a pan bread. I make sweet pan breads and also savory pan breads. I add one or more ingredients each time I make it. A single item to add into the batter might be: dry lemon peel, shredded carrots, frozen green peas, caraway seeds, black pepper or whole grain mustard. Sets of items can be added to the batter: minced apples & apple pie spice, corn nibblets & parmesan, tomato paste & black pepper, raisins & cinnamon, minced veggies & celery seeds, instant coffee & cinnamon, mashed banana & ground cloves or orange bitters & cinnamon. If cooked a long time at low heat you"ll end up with a cracker. It can actually be made with just water. I add only Eggbeaters and soy milk. I"ve never added any fat. Made that way a portion made with 1/3 cup of the mix is 5 Weight Watchers PointsPlus.