suitable for normal to dry hair particularly dry, itchy or sensitive scalp, seborrheic dermatitis, eczema or psoriasis of the scalp. It is a natural soap-free alternative to harsh, drying shampoo. It contains 1% colloidal oatmeal and PCA 1% in a bland, aqueous base to provide a rich lather. Directions Apply to wet hair, lather and rinse gently after a few minutes. Can be used everyday as a scalp cleanser or shampoo alternative for adults, children or babies. Follow with DermaVeen Oatmeal Conditioner if required. Action Colloidal Oatmeal is a natural, soap-free cleanser which restores normal pH of the skin with emollients that soothe and soften dry skin. DermaVeen Colloidal Oatmeal is dry-milled from the purest grade of oatgrain. In the manufacturing process, the colloidal prodcuing fraction is separated out as a gum substance which is high in vitamin B complex and contains about 10% oat oil. When colloidal oatmeal is mixed with water it forms a milky dispersion which, after bathing, leaves a film on the skin. This has three major benefits for treating Eczema or Chicken Pox. Colloidal Oatmeal has an anti-itch action that eliminates the sensation of itch and reduces scratching. Colloidal Oatmeal has a buffering action which restores the normal pH balance to the skin (pH 5-6). That is, it restores the acid mantle of the skin. (Dry skin and eczema skin is usually mildly alkaline). Colloidal Oatmeal has a cleansing action by absorbing and removing grime from the skin and so avoids the use of harsh alkaline soaps.