Nivea men maximum hydration nourishing lotion for dry skin. Hydra IQ technology supports skin"s own hydration network to unleash deep, non-stop moisture that lasts more than 24 hours. Boosts the moisture level in the skin, with non-stop hydra IQ technology and sea minerals. Intensively moisturizes all day, revitalizes the skin. Absorbs in seconds. With no greasy after feel.