Nivea men maximum hydration nourishing lotion for dry skin. Provides long lasting hydration that absorbs in seconds. Gives dry skin immediate relief with no sticky feel. Hydra IQ technology supports skin"s own hydration network to unleash deep, non-stop moisture that lasts more than 24 hours. With non-stop hydra IQ technology and vitamin E. 24hr plus moisturization, nourishes the skin.