"this innovative detergent is changing the way people do laundry. with a sleek little bottle and a patent-pending, plant-based formula we call smartclean technologyTM. it delivers big cleaning power with just a few squirts. with a 35% smaller carbon footprint than conventional detergent and a lightweight pump bottle that"s designed for easy, one-handed use, it"s a lean, mean, stain-fighting machine."