4 PUMPS = 1 LOAD Astoundingly Concentrated 50 Loads Powered by Plant-Based Smartclean Technology H.E. + Standard Compatible Made By and For People Against DirtyThis tiny package packs a lot of punch. Our patent-pending Smartclean Technology uses an ultra concentrated plant-based formula that delivers big cleaning power with just a few tiny squirts.Targets dirt and stains for beautifully clean clothesBiodegradable95% plant-based formula70% less detergent, water + plastic per load than conventional 2X detergentHypo-allergenicSmells like heaven