* Pediatrician Recommended * Colloidal Oatmeal Skin Protectant * Fragrance Free * Tear Free * Relieves Dry, Itchy, Irritated Skin Due to: Rashes, Eczema, Poison Ivy/ Oak/ Sumac, Insect Bites * Accepted National Eczema Association * Same Great Product, New Name! Combines natural oatmeal with a special moisturizer to soothe and relieve dry, irritated skin Aveeno Baby Eczema Therapy Soothing Bath Treatment is made with natural colloidal oatmeal-a long recognized ingredient that relieves dry, itchy and irritated skin. In this unique Aveeno formula, colloidal oatmeal is combined with a special moisturizer and milled into an ultra-fine powder. When dispersed in water, this powder forms a soothing milky bath. After bathing, your baby"s skin becomes softer and smoother, and dry, irritated, sensitive skin is relieved. Aveeno Baby Eczema Therapy Soothing Bath Treatment works as a natural cleanser and cleans the skin without soap. Surface soils adhere to the ultra-fine colloidal oatmeal particles and gently rinse away. The special emollient leaves skin moisturized. And it"s hypoallergenic so it"s even gentle enough for sensitive skin. The Aveeno brand is Pediatrician recommended. Uses Temporarily protects and helps relieve minor skin irritation and itching due to: * Rashes * Eczema * Poison ivy, oak or sumac * Insect bites