* Dermatologist Recommended * New Improved Long-Lasting Formula! * Maximum Strength Formula * Specially Formulated for Longer-Lasting Relief * With Triple Oat Complex, Aloe, & Vitamin E * Dermatologist Recommended for Over 60 Years Effectively relieves itch from: * Eczema * Psoriasis * Poison Ivy * Oak * Sumac * Insect Bites * Detergents * Soaps Discover Aveeno Active Naturals. Simply put, Active Naturals are ingredients derived from nature and uniquely formulated to reveal skin"s natural health and beauty. Essential Active Naturals: * Pure oat essence to help soothe skin irritation and redness * Skin-soothing natural colloidal oatmeal Uses Temporarily relieves itching associated with minor skin irritations, inflammation and rashes due to: * Eczema * Soaps and detergents * Seborrheic dermatitis * Insect bites Cosmetics * Psoriasis * Poison ivy, oak or sumac * Jewelry * Other uses of this product: Ask a doctor