* All Natural Since 1971 * Heart Healthy * Whole Grain - 37 g or More Per Serving * Eat 48 g or More of Whole Grains Daily Benefits Per Serving * 77% of Whole Grain Needs * 4g Fiber * 6g Protein True Nutrition, Authentic Taste. It was 1971 and Northern California was at the epicenter of the natural foods movement. Seventeen-year old Barbara found inspiration in simple pleasures like the taste of hearty whole grain oats and sweet cinnamon. She chose all of her ingredients carefully – for their texture, flavor, and nourishment. She believed that real food didn"t mix with artificial ingredients. Today, when we need tasty nutrition more than ever, our mission is clear: healthy people, naturally. Healthy People Wake up to a little kiss of cinnamon! Recent studies suggest that cinnamon can help your body process glucose, keeping your blood sugar levels, well, level. Isn"t that nice? Cinnamon – we kiss you back! All Natural, Always. All natural means wholesome, natural ingredients that allow all vital nutrients and minerals to do their best to keep us healthy. It means no hydrogenated oils, artificial additives, flavorings or preservatives. This is Barbara"s way. Dietary Features * 37g Whole Grains per Serving is 77% of your Daily Whole Grain Needs * Heart Healthy* * Excellent Source of Antioxidant Vitamin C * Good Source of Fiber * Good Source or Iron, Thiamin, Magnesium, Zinc and Phosphorus * 6 g Protein per Serving * Low Fat * Naturally Cholesterol Free * No Artificial Flavors, Additives or Preservatives * Vegetarian * Kosher Since 1971, Barbara"s has provided great tasting products made from the finest 100% natural ingredients. *While many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of this disease.