The new cookie roll will change your idea of what a protein bar can be. Enjoy the homemade goodness of a fresh-baked cookie roll while building muscle at the same time. Each bar contains 25 grams of protein, zero trans-fats-and is the perfect snack for training athletes and dieters alike. For a special treat, pop it in the microwave for 10-15 seconds for a fresh-from-the-oven treat anytime. It is a healthy snack and perfect for the in between meal snack. Labrada products are developed by an internal research and development team working with food scientists to ensure quality. Lee and his staff sample products in the making, and there is a particular emphasis on taste.