Family Farms Since 1937 USDA Organic Whole Grain Brown Rice Gluten Free Low Fat No Cholesterol Vegan Just Add Water KosherPurely Organic Rice Cereal by Lundberg Family Farms is made with organically grown California whole grain brown rice. Hot n" creamy, healthful and delicious, Purely Organic Rice Cereal is a tasty addition to your breakfast table.Purity You Can Taste Lundberg Family Farms has been growing healthful, high quality, great tasting rice in Northern California since 1937. Our rice is grown using organic farming methods from prior generations and innovations from today. Our highest priorities include improving the soil while protecting the air, water and wildlife.We care for our rice from planting to packaging to ensure delicious, healthful, high quality rice. We hope you enjoy all of our Lundberg Family Farms rice products.