* Wheat-Free * Gluten-Free * "Brown Rice Crunch Sensation" * Family Farms Since 1937 * Made with Organic Grains * Whole Grain - 17 g or More Per Serving * Eat 48 g or More of Whole Grains Daily * Non GMO Project Verified * 70% Organic * Certified Organic by: CCOF - (California Certified Organic Farmers) Since 1937, the Lundberg family has been dedicated to caring for the land responsibly and sustainably. Organic farming methods produce healthful, delicious rice while respecting and protecting the earth for future generations. Today, the spirit of environmental stewardship at Lundberg Family Farms continues to grow with every grain of rice. Enjoy the Southwestern taste of smoked hickory barbecue with the delicious crunch of brown rice!