Natural Pioneer Since 1959 New Look Same Great Formula All Natural With Fluoride SLS Free Anti-Cavity & Strengthening Anitplaque Tartar Control Whitening No Sodium Lauryl/ Laureth Sulfates No Preservatives No Artificial Colors No Artificial Sweetners No Saccharin No Propylene GlycolStrengthen your teeth and freshen your breath, without harsh abrasives or irritating chemicals.Sea Fresh Toothpaste features Blue green algae, rich in calcium, protein and antioxidants, to naturally strengthen teeth and gums and potent spearmint and parsley extracts to keep breath fresh and clean. Naturally derived fluoride helps prevent tooth decay, while CoQ10 and Natural Aloe Vera Gel soothe irritated gums. For a strong smile and fresh breathe, use JASON Sea Fresh toothpaste and mouthwash twice a day.Regular brushing in combination with routine dental cleaning helps prevent plaque and tartar buildup.Born in 1959, JASON was one of the first to offer natural products without harsh chemicals. For over 50 years, we have delivered wholesome, no-nonsense, natural products that happen to really work. Our formula don"t contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test on animals. We invite you to try our entire line of safe, effective, body-loving products.