* New Look Same Great Formula * Natural Pioneer Since 1959 * Paste * All Natural * Fluoride Free * SLS Free * Antiplaque * Tartar Control * Healthy Teeth & Gums * Fresh Breath Keep Your Whole Mouth Healthy, Without Harsh Abrasives or Irritating Chemicals Healthy Mouth Toothpaste guards your teeth and gums from sugar acids and tooth decay. Tea Tree Oil, a well-known antimicrobial and antiseptic agent, helps defend from the bacterial growth that could lead to periodontal disease. Natural Grapefruit Seed and Perilla Seed Extracts help reduce tartar build-up while Aloe Vera Gel soothes gum irritation. A refreshing Cinnamon chill keeps your breath fresh all day. For a healthy smile and fresh breath, use Jason Healthy Mouth toothpaste and mouthwash twice a day. Regular brushing in combination with routine dental cleaning helps prevent plaque and tartar buildup. Born in 1959, Jason was one of the first to offer natural products without harsh chemicals. For over 50 years, we have delivered wholesome, no-nonsense, natural products that happen to really work. Our formulas don’t contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test on animals. We invite you to try our entire line of safe, effective, body-loving products.