Since 1970 Fluoride-Free Natural Antiplaque Fresh BreathPropolis and myrrh leave your mouth naturally fresh!Propolis and myrrh are herbal resins we"ve found promote a naturally clean, healthy-mouth feeling. Propolis and Myrrh toothpaste fights plaque with regular brushing, and we"ve added xylitol for great taste!Fluoride-free formula: Some people do not want fluoride in their toothpaste. We produce this toothpaste without fluoride because we respect our customers" diverse needs and interests.Uses: Helps prevent plaque buildup with regular brushing.