The comprehensive and practical guide to successful fundraising-revised and updatedThe Complete Guide to Fundraising Management, Second Edition provides a user-friendly road map for fundraising success in a highly competitive philanthropic environment. A practical how-to book tailored specifically to the needs of professional and volunteer fundraisers, it moves beyond theory to address the day-to-day problems faced in these organizations, and offers sound advice and proven solutions. The book and accompanying CD-ROM include all the tools, tips, and techniques you need to make your nonprofit stronger and find the resources you need. Inside you will find:The five principles of fundraisingResource development strategiesInformation management techniquesTips on prospect identification and market researchGuidelines for running major gift programsSections on fundraising by mail, by telephone, and through special eventsCapital and endowment campaign key success factorsNo matter what your fundraising goal is-whether you need a detailed tour of the entire fundraising process or just a little help here and there—The Complete Guide to Fundraising Management, Second Edition is for you.