Power Brands
Price 65.00 - 76.06 USD
EAN/UPC/ISBN Code
9783527503902, 9783527503902
Producer
Wiley-VCH
Pages
348
Year of production
2009
Binding
170x240
The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.