Power Brands: Measuring, Making, and Managing Brand Success
Цена 65.00 - 76.06 USD
EAN/UPC/ISBN Code
9783527503902, 9783527503902
Издатель
Wiley-VCH
Страниц
348
Год выпуска
2009
Форма выпуска
170x240
The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.