WHAT IS IT? When we noticed that our makeup artists use matte eye shadows as brow powder and liner on shoots in our L.A. photo studio, we knew we had to create a do-it-all formula just for eyes. Each shade in this matte collection is a multitasker-from stay-put shadows that double as liner to brow powders that also work as shadows. And to make it even more versatile, each ultra-silky, richly pigmented shade can also be used wet for a more intense effect. WHY IT"S UNIQUE Think of it as the palette with potential for any look-from understated to amped up. Plus, we know that neutral base shades are the first to run out- so we"ve doubled up on our most popular go-to shades. It"s truly everything you need for eyes in one must-have palette. BRAGGING RIGHTS Includes: • 12 all-matte wet/dry shades that can be used as liner, shadow or brow powder • 2 double-size base shadow shades • Double-ended liner/shadow brush • #SHAPEMATTERS lookbook insert with how-to"s for 6 eye shapes and 5 brow shapes