What it is: With Nectaya?s concise shade portfolio you can realize every client?s color dream: Fantastic, beautiful shades from the Blond, Brown and Red color families offer you unlimited possibilities both in the warm and cool color spectrum. What it does: The flexible mixing of shades enables you to unleash all your creativity. What else you need to know: Uncompromising performance of a permanent color: Up to 100% grey coverage and up to 3 levels of lift The first ever permanent hair color with patented IntraLipid : to replenish lost lipids inside the hair Up to 91 % ingredients of natural origin Enriched with deep conditioning Argan Oil