* Leaves Hair Soft & Luxurious * Free of SLS, Parabens, Glutens, Hypoallergenic Nature"s Baby Organics is not just a business, it is a labor of love. Developed by a mother whose concern for her children resulted in a pure and natural line of personal care products with no compromises. Any product that we make contains 70% organic ingredients, at a minimum. Gentle enough for babies, yet beneficial for older children, and even mom and dad. Nature"s Baby Organics - Formulated by Mother Nature.