* 3+ * Makeup a Whole New World. Our Story Ever tried to understand what on earth is in your gooey face paint? We did. And it’s pretty scary. That’s why we created Pretendi Naturali natural face paint as a safe, healthy alternative. We use only FDA-approved natural colors and other earthy ingredients that are non-toxic and hypoallergenic. We even added apple extract and vitamin E to keep our kids’ skin soft. Luna Star Naturals products are handcrafted in the USA.