* Minerals on a Mission * Pure Mineral Color * Instantly Covers Gray * Blends Easily * Gluten Free * Cruelty Free * Sulfate Free * 100% Vegetarian * Never Tested on Animals Pure Mineral Color - Natural mineral color, infused with nourishing Argan Oil, applies evenly to hair. Instantly Covers Gray - Covers gray upon first application and dries within two minutes. Blends Easily - Lightweight formula smoothes onto hair and effortlessly blends when gently brushed.