* Dietary Supplement Caffeine is a central nervous system stimulant found in nature and is contained in a wide variety of products. Current estimates indicate that 90% of all Americans currently use caffeine or caffeine based products daily. One of the main caffeine based products consumed daily is coffee. Did you know that 54% of Americans over the age of 18 drink coffee every day? How about the fact that Americans drink an average of 3.1 cups a day while the average cup size is 9 oz? Now think about this.... the average price of an espresso-based drink is $2.45, while one serving of our bulk powder caffeine is $0.085. How"s that for more bang for your buck (not to mention you keep your pearly white teeth!) Caffeine is used to reduce fatigue, restore alertness, promote a faster and more clear thought process, and aids in overall better body coordination. In athletes, caffeine has been found to also improve athletic performance in both explosive movements and endurance. Paraxanthine, a metabolite of caffeine, has the effect of increasing lipolysis which leads to greater fat loss.