* Suffolk England * Vegan Soft natural lipgloss conditioning non sticky formulation, exceptional comfort & coverage, made with pure seed & wax extract. Beauty Without Cruelty cosmetics was founded in England almost 50 years ago by trustees of the BWC Charitable Trust, an animal welfare organization with a business philosophy that is 100% vegetarian and 100% natural. BWC is the leading name in intelligent, responsible and compassionate beauty care. Beauty Without Cruelty is truly the company that cares about you!